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AN INTELLIGENT MACHINE LEARNING FRAMEWORK FOR PREDICTING CUSTOMER CHURN AND ENHANCING RETENTION IN SUBSCRIPTION-BASED BUSINESS MODELS. Kashf J. Multidiscip. Res. [Internet]. 2026 Jan. 28 [cited 2026 Nov. 3];3(01):181-205. Available from: https://www.kjmr.ac.pk/kjmr/article/view/760